"We craft our products using ingredients sourced from the world’s finest suppliers. Backed by a fully integrated supply chain, we strive to deliver the best in the market."
We strive to live with compassion, kindness and empathy
A lot of so-called stretch denim pants out there are just glorified sweatpants – they get baggy and lose their shape. Not cool. Our tightly knitted fabric holds its form after repeated wear. Plus, Aldays dress up or down, no prob. So you can wear them all day. Get it?
Fully Integrated Supply Chain
A fully integrated supply chain, where product development and manufacturing are owned and controlled by us, offers significant strategic advantage.
One of the foremost benefits is superior quality control. By owning the production process end-to-end, all of our brands can ensure that every step—from raw material selection to final packaging—meets stringent standards.
This direct oversight enables consistent product quality and minimizes the risk of contamination or defects. Sourcing control is another critical advantage. Brands can choose ethically and sustainably sourced ingredients, negotiate directly with suppliers, and avoid harmful or substandard raw materials. This transparency enhances traceability and aligns with customer expectations for clean, safe, and responsibly made products.
With in-house manufacturing, brands can implement and enforce Good Manufacturing Practices (GMP) rigorously. This ensures sanitary conditions, validated processes, trained personnel, and documentation—all of which are essential to product safety and regulatory compliance.
Ultimately, this level of control and consistency builds trust with consumers. When customers know that a brand owns its product journey—from idea to shelf—they’re more likely to believe in its safety, efficacy, and authenticity. It creates a powerful brand promise rooted in integrity, transparency, and accountability.
Cosmetic Formulation: We have tied up with June Cosmetics Solution for the formulation development. With over 50 years of experience and a state-of-the-art lab, June brings the latest technology to cosmetic development.
Manufacturing Facility: Our in-house facility at Pune Chakan features a lab for QC, testing, automated packaging, and filling lines—enabling us to manage our entire supply chain.
